JetPay is building the financial infrastructure behind private aviation

Following our investment in JetPay, we sat down with founder Gabriel Madrid to discuss the company’s journey, the problem that led to its creation, how the product has evolved, and what comes next.

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Gabriel Madrid had spent years working in private aviation and had grown frustrated by how one of the world's most sophisticated industries still relied on screenshots, emails, and separate invoices to book flights.

To solve that problem, he built software that helped brokers create professional charter proposals and keep track of customer conversations.

As the product evolved, it became clear that the challenge went far beyond booking flights. Brokers needed a better way to manage client conversations, organise bookings, receive payments faster, pay suppliers across different countries, and keep every financial transaction connected to the rest of their business.

"We started finding more problems associated with the booking process," Gabriel says. "How do you communicate with customers? How do you keep everything in one place? More importantly, how do you get paid and pay your suppliers as fast as possible?"

Today, private aviation brokers and operators use JetPay to process payments globally and source from a network of more than 10,000 aircraft, helping them simplify the financial operations.

At Resilience17, we spend a lot of time thinking about infrastructure. The products that create lasting value are often the ones customers don't realise they're missing until they experience them.

JetPay is helping businesses move money faster and operate more efficiently. That vision is already resonating with customers. 

Following a targeted early rollout, the team invited 260 businesses to use the platform. Ninety-two percent responded, nearly half completed onboarding, and more than 130 users joined within the first two months. Rather than pursuing the largest operators first, JetPay focused on early adopters who would challenge the product and help shape it through continuous feedback.

"The most exciting thing I've seen is how ready people are to embrace change," Gabriel says. "Many customers had tried building their own tools or stitching different software together. When they saw JetPay, they realised it solved problems they'd been trying to fix for years."

With this investment, JetPay is expanding the financial capabilities that make it indispensable to the businesses it serves.

"Our vision is to become one of the main financial pillars for transactions in the aviation industry," Gabriel says. "We want to help smaller aviation businesses move with the same speed and confidence as the largest players."

For Gabriel and the JetPay team, the journey began with a better way to send a proposal.

Today, they're building the financial infrastructure that helps an entire industry move money and move forward.